The cloud above the desk
You started the business to do the work.
Not to chase the work.
The week
Quiet on the outside. Loud in the inbox.
- A 1-star review sits unanswered for 4 days while you finish a root canal
- Your front desk rewrites the same apology reply for the tenth time this month
- A competitor quietly re-promotes on Birdeye and you do not see it for another two weeks
- You finally log in on Sunday night to 26 messages across 3 platforms
Birdeye and Podium were not built for the dentist on Maple St. They charge $400 to $600 / location / month for tier-1 review automation — fine for enterprise, punishing for a single-location shop.
The week
A small desk on Sunday morning.
- Categorized in 90 secondsReviews, social refs, and competitor signals sorted by subject and tone.
- Drafted, not publishedEvery reply sits in a queue with your policy guardrails visible.
- Escalated when it mattersAnything toxic, health, refund, or legal stays out of the auto lane and lands in your inbox.
- A plan, not a dashboardEach Monday report ships 3 to 5 ranked actions with the words you can paste in.
Pricing built for single-location service businesses — not for chains. Ask us for a one-page quote and a working demo in your zip code.
How it works
Three moves, then a Monday report.
No replatforming, no migration project. You stay on your booking system, your CRM, your tabs — we sit on top and watch.
Connect the channels you already use
Plug in Google Business Profile, Facebook, Instagram, Nextdoor, Yelp, and your booking inbox. No data export, no spreadsheet.
Tune the guardrails once
Pick the topics that should never auto-reply, set the tone from friendly-formal to crisp-clinical, and decide who gets the escalation texts.
Get your Monday report
Mentions, the few that mattered, the ones we drafted on your behalf, and the three moves that will move the needle this week.
Monday morning, 6:14 a.m.
A report. Not a dashboard.
Every Monday your inbox gets a one-page reputation snapshot — what came in, what we said on your behalf, what got escalated to you, and the three moves that will move the needle this week. No charts you have to interpret, no 37 metric cards to scroll past.
Reputation snapshot
- Google · Maple St. DentalOwner review
"Front desk was grumpy, wait was 40 min, but the cleaning itself was painless."
Drafted reply: apology + 15-min target commitment - Google · Maple St. DentalAuto-published
"Honestly the best hygienist I have ever had. Worth every penny."
Auto-published thank-you reply (within policy)
- Hours confusion31% of mentions→ Add hours to Google profile + auto-reply template
- Service quality47% of mentions→ Re-share in next email blast
- Pricing clarity14% of mentions→ Add 1-line pricing note to booking page
- Wait time8% of mentions→ Honest 15-min target + apology macro
The human lane
Some threads should never be on autopilot.
Anything that touches health, billing, refund, legal, or a brand-new customer stops the auto-publish, drafts a calm hold-message, and lands in your inbox and on your phone. You decide what counts as sensitive — and you can change it any Monday morning.
Auto-halts on
- Mentions of medical outcome, refund, or refund-adjacent language
- Threads longer than two replies deep
- Past customers the concierge has not seen before
- Anything the policy registry flags as off-brand or off-topic
You get a ‘needs you, here is the thread, here is a draft you can one-tap-send’ notification. No fires, no smoke.
Pricing
A card you can read in 15 seconds.
Enterprise stacks
- · $400 to $600 per location per month, billed annually.
- · 6-month onboarding with a sales call and a CSM.
- · Built for chains, dashboards, and per-store admin logins.
- · Auto-reply is the headline, the rest is upsold.
Counterpulse exists because that price is the wrong shape for the dentist and the plumber.
Counterpulse
Built for single locationsOne flat monthly price for one location. No per-seat surprise, no annual commitment to start.
- · Always-on monitoring across Google, FB, IG, Yelp, Nextdoor.
- · Policy-bound drafts and escalations, set once in plain English.
- · Competitor signal feed so you know when someone re-prices.
- · Weekly Monday report with ranked, paste-able actions.
One inbox, wait no, one email address
Tell us the shop. We will do a free monitoring week.
Send your business name and zip code to counterpulse-6@polsia.app and we will run a seven-day read-only scan of your channels, send you the report, and not follow up with a sales motion. Promise.